We find what you’re really asking for
We step outside your business long enough to see what a stranger sees in the first ten minutes, and cut what gets in the way.
About
Approach
We shape the story, the strategy and the slides around your own brand, so the presentation sounds like you on your best day.
We step outside your business long enough to see what a stranger sees in the first ten minutes, and cut what gets in the way.
We read your story as operators who have raised and sold, find the thread that makes it click, then design around it.
We give straight feedback when something isn’t working yet. The story stays yours, and you leave able to tell it on your own.
Team
We've spent our careers close to founders, inside the work that gets a company to its next round: the product, the growth, the sales motion, the raise itself. We've done it across very different markets and stages.
That taught us to see the pattern fast: what an investor will test, where your proof already is, and what's just noise.

Gery · Brand / Design / Storytelling
Gery raised over $12M across his own two startups and closed well over a hundred large deals. He’s a product and brand designer and a systems thinker who can make a complicated idea feel simple. He comes at your story through design and narrative, the way he built the decks that raised his own rounds.
Sanda · Product / Strategy / Growth
Sanda has led product and go-to-market for startups as a growth marketer, forward-deployed AI marketer and product builder with deep marketing know-how. She understands both what you are selling and the people you are selling it to. She comes at your story through product and growth.
Clients